Tatlim Studios was founded in 2014 as my creative outlet.

What started as a skate brand ended up becoming a refined, luxury casual wear line. As time went by, I would teach myself about the process, how to sew, how to cut patterns, how to create pieces, how to embroider, how to build a website and so on.

I read books on streetwear, fashion business manuals, the art and psychology behind logos and how to master the creation of one. I took inspiration from Virgil Ablohs creative process and his ability to bring a fresh approach to streetwear along with many other giants in the industry.

As my skillset grew, so did the level of perfection I placed in creating the right products and designs.

Tatlim Studios in 2026 continues with the same ethos from 2014, but brings with it all of the lessons learnt, and creativity gained in the last 12 years. In a market that remains oversaturated, I take pride in knowing my pieces are built with the intention to last, something that over a decade of business and customers has proven.

As I continue to press ahead with sharing my vision with the world, I would like thank those who have trusted in this independent brand and simultaneously welcome those who are new, especially so in a turbulent age of social media.

With love,

Parm Virdee